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Mission & Vision

We stand against consumerism and the fleeting trends typical of fast fashion. That's why we produce women's clothing using only natural and sustainable fabrics like hemp and cotton, which not only ensure comfort but are also skin-friendly. We collaborate only with suppliers who adopt clean technologies that reflect our values, to obtain timeless, durable, and always fashionable artisanal products.
 
Every tribe in Thailand, by tradition, utilizes various embroideries and sews their traditional symbols: hence, each item has a story to tell, unique to the wearer, through colors, shapes, and embroideries, conveying the values and traditions of each of these tribes. These embroideries not only preserve ancient knowledge and embroidery techniques but also allow for the discovery of new communities and their traditions.

Every tribe in Thailand, by tradition, utilizes various embroideries and sews their traditional symbols: hence, each item has a story to tell, unique to the wearer, through colors, shapes, and embroideries, conveying the values and traditions of each of these tribes. These embroideries not only preserve ancient knowledge and embroidery techniques but also allow for the discovery of new communities and their traditions.

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We hold great respect and appreciation for our skilled tailors and artisans, and we emphasize that we are not a factory: that's why they do not work in limited spaces or under precarious conditions, but comfortably from their own homes, thus remaining flexible and able to take care of their families. Our commitment to employees reflects our desire to combat poverty. Additionally, we invest in the inclusivity of differently abled individuals, offering them opportunities for learning and development to facilitate their integration into society.

We create more jobs in Northern Thailand, commit to fair trade, pay above-minimum wages, and remain ever mindful of environmental impacts and responsible use of natural resources.

The answer is rather simple and brief.
What sets our products apart is their limited-edition nature.

This means that in our store, everything is limited in terms of availability and the uniqueness of the embroideries that enrich our products.
A very limited number of women, will have the opportunity to wear incredible outfits, each adorned with unique colors and decorations.

Are you ready to feel confident and radiant while making a positive impact on others?

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